New York International Auto Week begins today with an estimated attendance of over 1M. 25 manufacturers are expected to make appearances during the week across five different car categories- convertibles, coupes, crossovers, electric, and fuel cell. Toyota has the most total deals of all brands attending, followed by Ford Motor Company, Nissan, and Hyundai Motor.

Toyota’s partnership portfolio spans across +120 different property types, including all five Major Pro Sports leagues. Additionally, Toyota also holds Venue Naming Rights for eight different properties like the Houston Rockets (Toyota Center) and FC Dallas (Toyota Stadium) just to name a few. Even with the most partnerships of any auto manufacturer, Toyota continues to trend upwards, partnering with +34% more properties since 2020.

Keep an eye out for Toyota in both the New York International Auto Show and the partnership scene.