Today marks a historic day for the NFL and sports fans worldwide, as the league's first-ever game in South America will be streamed exclusively on Peacock. This game held in Brazil not only expands the NFL's global footprint, but also highlights the growing influence of streaming platforms in bringing sports to a broader audience.

NFL stars Micah Parsons, Marvin Harrison Jr., Austin Ekeler, Roman Wilson, and Noah Fant have all secured endorsement deals with Peacock, furthering the platform's commitment to connecting fans with their favorite athletes.‍

Why This Matters

Streaming has become a critical component of sports media, allowing fans to engage with content on their terms. Platforms like Peacock are providing flexible viewing options that cater to a global audience. For brands and rights holders, this evolution represents a significant opportunity to reach new markets and connect with fans in innovative ways. As mentioned in our Brand Advertising in Sports Broadcasts report, streaming networks are a hot spot for brand advertisers, with Peacock at the forefront, attracting over 250 brands. Closely trailed by Paramount+ (225 brands) and Prime Video (175 brands), this trend highlights the strategic pivot of brands towards streaming platforms, tapping into the diverse audiences and specialized content of digital to amplify their advertising impact.

The Players Behind the Deals

• Micah Parsons (Dallas Cowboys Linebacker): 14 Deals
  Peacock, Tostitos, adidas, USAA, Status Pro, Nocco
• Marvin Harrison Jr. (Arizona Cardinals Wide Receiver): 13 Deals
  Peacock, Chipotle, Head & Shoulders, Dr. Teals, Speedway, New Balance
• Austin Ekeler (Washington Commanders Running Back): 10 Deals
  Peacock, American Airlines, Dairy Queen, Hyundai Motor, Bud Light, adidas
• Roman Wilson (Pittsburgh Steelers Wide Receiver): 9 Deals
  Peacock, Buffalo Wild Wings, Fortnite, Crocs, DICK’s Sporting Goods, Six Star Pro Nutrition
• Noah Fant (Seattle Seahawks Tight End): 5 Deals
  Peacock, Amazon Web Services, USAA, BYLT Basics, Forever Collectibles

These deals with Peacock highlight the importance of strategic alliances between athletes and media platforms, setting a new standard for sports marketing. This week, TikTok expanded its partnership with the NFL which will highlight creators at various games over the course of the season.

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