NFL Conference Playoffs are taking place this weekend. The remaining NFL teams are only 1 win away from making it to the Super Bowl as the Chiefs host the Bengals, and the Rams host the 49ers in the NFL Conference Championship games this weekend.

Today's Lineup highlights 1 player from each of the teams with the most endorsement deals. Travis Kelce leads all athletes playing on Sunday with over 26 partnerships, edging out his super-star QB teammate, Patrick Mahomes, who has 22 deals. Kelce has deals with HyVee, Bud Light, Aaron, Sachs & Associates & Club Carwash.