Sponsor Insights

Las Vegas Based Brands Sponsorship/Media

With the NFL Draft in Las Vegas, Nevada throughout the weekend, many brands headquartered in the city have been actively buying sponsorship or media. With over 350 total deals in the top 10 alone, there are plenty of possibilities to connect with a brand headquartered in the city. SponsorUnited has compiled a list of the brands most active, which are they?

  • Rockstar Energy Drink
  • WynnBet
  • MGM Resorts International
  • Las Vegas Tourism
  • Allegiant Air
  • Universal Windows Direct
  • Credit One Bank
  • Resorts World Las Vegas
  • Aria Resorts & Casino
  • Caesars Entertainment

Rockstar Energy Drink leads the way with over 70 deals while each brand on the list has over 15. Although headquartered in Las Vegas, the brand seeks partnerships across the United States and even globally with deals in Canada as well as Germany.

Signing one of the largest deals of the group was Allegiant Air, securing Venue Naming Rights for the Las Vegas Raiders when their stadium opened. The stadium is now known as Allegiant Stadium. Along with Naming Rights the brand has over 25 sponsorship assets with the team including Club Naming Rights, App Presenting Sponsor, Entertainment Related Content among many more.

Motion Pictures & Studios | SponsorInsights

The week before the 2022 Oscars, we dive into the sponsorship and media deals of studios in the Motion Pictures & Studios category.

Universal Pictures leads this category with over 50% more sponsorship deals than any other studio, including deals with the New York Mets and the Ultimate Fighting Championship.

Streaming Services Give Sports a Global Footprint

With the MLB and MLBPA agreeing to a deal yesterday, Apple has signed a major deal with the league to stream games on Apple TV. This marks the 6th deal for the tech giant’s streaming service who will host  “Friday Night Baseball,” a weekly doubleheader with live pre and post game shows. The deal will span across the UK, US, Canada, Australia, Brazil, Japan, Mexico, Puerto Rico and South Korea to start with more countries expected to be added. 

So what does this mean for brands? Brands will get their share of the pie as this will also open up partnerships across streaming services to allow brands to expand their global reach and international brands to gain access to the US markets. 

Amazon and the NFL have signed a similar agreement beginning this upcoming season as well as HBO Max the the U.S Soccer Federation beginning in 2023.

Many of these streaming platforms have the capabilities to reach hundreds of countries around the world and the TV landscape is changing. In a recent forecast of digital sports viewership by eMarketer, almost one in four US live sports viewers watched via digital channels in 2020. Within the Amazon and NFL partnerships, Amazon is expected to utilize enhanced shopping features, where users can interact mid-game with a product, increasing brand conversion rates. Traditional in-game commercials will continue to run, but with the ability to know your user, Amazon is expected to debut targeted advertisements which brands across the world will.

 

Fitness Trainers & Influencers | Endorsements

With the start of a new year, fitness resolutions are top of mind for many.

We highlight the top fitness trainers and influencers in the sponsorship and media space. Remi Ishizuka has six deals in the retail category as well as food products which include Kohl’sWalmartNuun Hydration & Tic Tac.

MLB 2021 Report

The SponsorUnited MLB 2021 Marketing & Partnerships Annual Report is here! Take a deep dive into the MLB 2021 partnership landscape in the most comprehensive report available in the industry. Download now for FREE HERE.