Sponsor Insights

Four Brands Fill Out Their Brackets Better Than You

State Farm, Nissan, GEICO, and Continental Tire are still alive in the Final Four. These four brands have a sponsorship deal with all of the remaining teams.

Insurance, Auto and Finance have the most assets, this is twice as much as the next category, Healthcare. There are nine insurance brands with deals ties to the remaining four teams, deals in this category are led by State Farm and GEICO. The leading category, Auto, has 10 brands with deals. This category is lead by Continental Tire which has the most total deals.

The four remaining teams, on average, have 28 sponsorship deals per team. Leading the group is the Kansas Jayhawks with 31 deals, followed closely by Villanova with 30. Going head to head in the Final Four are long time rivals Duke and North Carolina. Duke beats UNC in regards to total sponsorships with 28 deals compared to UNC’s 23. The average amongst the rest of the NCAA Schools & Conferences is nine. There are over 2,400 brands buying sponsorships within college basketball across 280+ different schools/conferences. State Farm not only is top for the Final Four, but also across all teams, while GEICO and Nissan each make the top five.

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