Sponsor Insights

Bryce Harper | Trading Card


Bryce Harper was named MVP for the second time in his career, and first time with the Philadelphia Phillies.

Harper is tied for the 5th most endorsed MLB athlete while Victus currently owns his most engaged post on Instagram.

Shohei Ohtani | Trading Card

SHOHEI OHTANIShohei Ohtani won his first MLB MVP award this season. He had a remarkable year at the plate and on the mound.

Ohtani has jumped in on cryptocurrency having a deal with FTX (formerly Blockfolio) while being the 4th most endorsed Major League Baseball athlete this year.

MLB World Series Teams | Sponsorship Report

The Atlanta Braves head to Houston tonight to face the Astros in game 1 of the MLB World Series.

The Coca-Cola Company hit a home run with both teams landing in the top 10 for each property while Budweiser is the top alcohol brand for the Astros and Coors Light for the Braves.

Good Sam | Activation Spotlight

Good Sam x MLBGood Sam a provider of membership clubs geared to RV and outdoor enthusiasts, was the top searched brand on SponsorUnited’s platform last week after sponsoring both the NLDS and ALDS.

While new to the Major League Baseball playoffs this year, Good Sam’s parent company Camping World had similar sponsorships during the 2020 MLB playoffs.

Cardinals vs. Dodgers | Sponsor Insight

The St. Louis Cardinals take on the Los Angeles Dodgers in the MLB National League wild card game.

Budweiser Brewing Company APAC and The Coca-Cola Company have sponsorship deals with the Cardinals. Bank of America and Security Benefit have deals with the Dodgers.

Yankees vs. Red Sox | Sponsor Insight

Pepsi and Delta Air Lines lead the way for the Yankees in sponsorship deals, while Ford Motor Company and Samuel Adams are on top for the Red Sox (MLB).

MLB Social Media | Activations

MLB Activations 2021

One month left of the Major League Baseball regular season this year. Here are social posts that had the highest impact for brands sponsoring the MLB league social handles this season.

RAM and GEICO led all brands in the highest social engagement with the MLB this season, each having a post with an engagement score over 400,000.

MLB Field of Dreams Game 2021 | Instant Replay

MLB Field of Dreams

“𝙏𝙝𝙚𝙮’𝙡𝙡 𝙬𝙖𝙩𝙘𝙝 𝙩𝙝𝙚 𝙜𝙖𝙢𝙚 𝙖𝙣𝙙 𝙞𝙩’𝙡𝙡 𝙗𝙚 𝙖𝙨 𝙞𝙛 𝙩𝙝𝙚𝙮 𝙙𝙞𝙥𝙥𝙚𝙙 𝙩𝙝𝙚𝙢𝙨𝙚𝙡𝙫𝙚𝙨 𝙞𝙣 𝙢𝙖𝙜𝙞𝙘 𝙬𝙖𝙩𝙚𝙧𝙨. 𝙏𝙝𝙚 𝙢𝙚𝙢𝙤𝙧𝙞𝙚𝙨 𝙬𝙞𝙡𝙡 𝙗𝙚 𝙨𝙤 𝙩𝙝𝙞𝙘𝙠 𝙩𝙝𝙚𝙮’𝙡𝙡 𝙝𝙖𝙫𝙚 𝙩𝙤 𝙗𝙧𝙪𝙨𝙝 𝙩𝙝𝙚𝙢 𝙖𝙬𝙖𝙮 𝙛𝙧𝙤𝙢 𝙩𝙝𝙚𝙞𝙧 𝙛𝙖𝙘𝙚𝙨…” – 𝙏𝙚𝙧𝙧𝙖𝙣𝙘𝙚 𝙈𝙖𝙣𝙣

Major League Baseball – Field of Dreams. We highlight the brands that made their way to Dyersville, Iowa.

Chevrolet, Credible, Camping World & Mattress Firm are a few of the brands that were seen throughout the game.

MLB Home Run Derby 2021 | Instant Replay

On a record breaking night for Pete Alonso, we highlight the sponsorship and media activity of the 2021 T-Mobile Major League Baseball Home Run Derby.

Presenting sponsor, T-Mobile, had many unique activations while DraftKings Inc., Arm & Hammer, and Utz Brands, Inc. also activated at the event giving fans a night to remember.

MLB Home Run Derby 2021 | Endorsements

The Major League Baseball Home Run Derby presented by T-Mobile takes place tonight at Coors Field with eight power hitters looking to put on a show.

Four of the eight players participating total over seven endorsements each. Brands such as Rawlings Sporting GoodsNikeWilson Sporting Goods Co., and Oakley utilize the players social media platforms.