In 2021 was the return of the marathon. Today, we highlight the marathon sector of the endurance category.
With BioSteel and Monster Energy securing deals this month with the Los Angeles Lakers and Ultimate Fighting Championship respectively. We highlight the Juice, Ciders, Isotonic, & Energy Drink category to see how the brands stacked up against the rest.
Gatorade ranks #1 in sponsorships with 29% of total deals in the category. 10% of Red Bull’s deals are with esports teams.
February 18-21 was runDisney Disney Princess Half Marathon Weekend. The race was moved to a virtual setting. The event supported charities like the Children’s Miracle Network Hospitals.
AdventHealth, GoGo squeeZ, and Citizen Watch America were amongst brands activating.
It was great to see live sports back in New York with today’s Belmont Stakes. Here is a look at all of the sponsorship activity for the event.
Congrats to New York’s own Tiz The Law. Looking forward to seeing him continue the Triple Crown journey in September with our friends at Churchill Downs Incorporated. Saratoga Springs represents!