Sponsor Insights

2021 Marathons | Sponsorship Overview

2021 Marathons ReportIn 2021 was the return of the marathon. Today, we highlight the marathon sector of the endurance category.

Food Products was the leading category in 2021. Gatorade, Michelob Ultra, Dole Food Company, and Nuun Hydration were the top brands featured during the events.

Juice, Ciders, Isotonic, & Energy Drinks | Sponsorship Report

Juice, Ciders, Isotonic Drinks

With BioSteel and Monster Energy securing deals this month with the Los Angeles Lakers and Ultimate Fighting Championship respectively. We highlight the Juice, Ciders, Isotonic, & Energy Drink category to see how the brands stacked up against the rest.

Gatorade ranks #1 in sponsorships with 29% of total deals in the category. 10% of Red Bull’s deals are with esports teams.

IRONMAN 70.3 Texas | Instant Replay

IRONMAN kicked of this past weekend with its first USA race of the year, the IRONMAN 70.3 Texas.

Moody Gardens® was the main event partner while brands such as ROKAVentum, Hoka and ACTIVE Network were visible in the event with multiple prominent assets.


Disney Princess Half Marathon | Instant Replay

February 18-21 was runDisney Disney Princess Half Marathon Weekend. The race was moved to a virtual setting. The event supported charities like the Children’s Miracle Network Hospitals.

AdventHealth, GoGo squeeZ, and Citizen Watch America were amongst brands activating.

Endurance Events | Sponsorship Insights

Sponsorship data centered around endurance sports such as the Los Angeles Marathon and other virtual events that took place in 2020.

Brands such as Honey Stinger, Nuun Hydration, and Clif Bar & Company boast a large presence in this landscape.

Belmont Stakes 2020 | Instant Replay

It was great to see live sports back in New York with today’s Belmont Stakes. Here is a look at all of the sponsorship activity for the event.

Congrats to New York’s own Tiz The Law. Looking forward to seeing him continue the Triple Crown journey in September with our friends at Churchill Downs Incorporated. Saratoga Springs represents!