Sponsor Insights

National Coffee Day | Sponsorship Lineup

Coffee brands LineupIt’s National Coffee Day. We’re highlighting the three most active brands in the QSR coffee category: Dunkin’, Starbucks, and Tim Hortons.

Dunkin’ leads these brands in total sponsorship deals, including deals with the National Hockey League (NHL) and San Diego Padres (MLB).

Tacos and Mexican Restaurant | Sponsorship Report

2021 Tacos and Mexican Restaurant Sponsorship Report

It’s Taco Tuesday and the spotlight is on Quick Serve Restaurants – Mexican Food category.

Taco Bell, Moe’s Southwest Grill and Chipotle Mexican Grill make up 44% of total sponsorship deals across all property types. They are the three most searched taco brands by SponsorUnited users. College Sports are a prominent activation space for the category as 51 different brands have a deal.

QSR – Chicken | Sponsorship Lineup

QSR Chicken Brands

On national fried chicken day, we highlight the top 3 QSR chicken brands with the most sponsorships. Chick-fil-A-Franchise, Raising Cane’s Chicken Fingers, and Bojangles’​ Restaurants, Inc. followed by Zaxby’s Franchising LLC, Wingstop Restaurants Inc. & KFC.

Chick-fil-A leads all QSR chicken brands with over 150 sponsorships. Notable partners include the Peach Bowl, Memphis Grizzlies (NBA), and Auburn Tigers.

Doughnut Brands | Sponsorship Insight

Today is National Doughnut Day!

Two of the most popular QSR doughnut brands: Dunkin’​ and Krispy Kreme Doughnuts, comparing sponsorships, presence, activations, and more.

Papa John’s Trophy Finals Weekend

The EFL (English Football League) held two finals matches for the Papa John’s Trophy over the weekend. The 2019-2020 Final was won by Salford City Football Club on Saturday. They held the title for less than 24 hours before Sunderland AFC won this year’s title on Sunday.

Title sponsor Papa John’s International saw exposure in a multitude of ways. Including seat back logos as well as a “Spot the Ball” sponsored promotion.

#sports #soccer

Quick Serve Restaurants 2020 | Category Report

Today we look at the Quick Serve Restaurants category which has been steadily increasing its sponsorship footprint over the years. Brands like Taco Bell and Dunkin’ make up the majority of deals in their respective subcategories and have a strong presence in entertainment-related sponsored content.

From Shake Shack to Chick-fil-A, Quick Serve Restaurants have become a staple of favorite food choices at events. What’s your favorite Quick Serve Restaurant food?