Sponsor Insights

Coinbase Insights | 2021 Sponsorship Year In Review

Year In Review Coinbase Insight

Coinbase was the most searched cryptocurrency on the SponsorUnited platform this year with a 1,400% increase in views from 2020.

Want to find out which other cryptocurrencies followed Coinbase? Download the FREE 2021 Sponsorship Year In Review HERE.

Cash App Insights | 2021 Sponsorship Year In Review

Cash App | 2021 Sponsorship Year In Review

Cash App recorded the highest branded social media engagement among FinTech brands in 2021.

The most comprehensive overview of the FinTech category deals and insights coming in our 2021 Sponsorship Year In Review!

Lending / Payments | Category Report

The Lending/Payments category has seen in increased presence in the sponsorship environment.

The brands Guaranteed Rate and Rocket Mortgage account for nearly a third of all sponsorship deals in this category. Detroit, where Quicken Loans is headquartered, is the number one market for deals.

#financial

Investment Services | Category Report

The Investment Services category is more competitive than ever with the increase in retail investment options. Brands are leveraging sports and entertainment sponsorships to stand out from the crowd and fend off the new Fintech entrants to the industry.

We provide an overview of the Investment Services category where Major League Baseball leads the way with 77% of properties having a deal in this category.

FinTech 2020 | Category Report

As SoFi Stadium and Hollywood Park nears completion, we take a look at one of the fastest growing categories in business, Fintech.

Despite consistently being in the top 5 of SponsorUnited’s most searched categories, it’s seen a low volume of sponsorship deals compared to the overall finance category.

Wondering why?

Do traditional banks / finance carve out the Fintech space in their deals, making it hard for Fintech to break into the space?

Will this change with the advent of new inventory such as jersey patches and increased broadcast visible signage?

Financial – Banks & Credit Unions 2020 | SponsorInsight

The most searched category within the sports and entertainment industry this past week was for Banks & Credit Unions, so let’s go deep and see what our partners had to say…

Financial – Banks & Credit Unions 2020 | Category Report

The most searched category within the sports and entertainment industry this past week was for Banks & Credit Unions, so let’s go deep…