The Australian Influencer Marketing Council (AiMCO) Awards, which took place this evening in Sydney (thanks to the 16-hour time difference with EST), honors outstanding collaborations between brands and Australian creators, recognizing their ability to captivate audiences with authentic and compelling content. 

Among the awards categories you can find “Best Beauty, Fashion & Style Creator”—which boasted a notable 17 sponsorships on average per nominee.“Best Home, Lifestyle, Travel, Auto Creator” follows with an average 16 deals per nominee, as well as the highest combined social following at 6.8M. “Best Food & Beverage Creator” and “Best Comedy & Entertainment Creator” tied for third with 14 average sponsorships per influencer. 

Check out insights for a few of the top talents among the 25 influencers––averaging 12 endorsements each–– nominated this year.  

Nominated for "Best Family, Parenting, Pets Creator" are father-daughter duo Ben & Zara, whose adventures and familial charm command an audience of 4.4M on TikTok––making them the most-followed nominees on a single platform, thanks to content that blends heartfelt and humorous moments to illustrate the impressive reach of authentic storytelling. Their most engaging TikTok post, with P&O Cruises, garnered more than 5M views and 320K likes/comments.

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Carolina McCauley, nominated for ”Best Home, Lifestyle, Travel, Auto Creator”, has over 3.1M Instagram followers. The self-described “Home Hacks Queen” creates visually stunning narratives in partnership with brands like Japanese tool manufacturer Ryobi and Aussie household hardware chain Bunnings. Esmé Louise James rounds out the top three with a TikTok following of 2.4M.  

Influencers Bridey Drake––whose deals include KFC, Powerade, and Adobe, nominated for ”Best Home, Lifestyle, Travel, Auto Creator”––and Tim Collins—nominated for ”Best Comedy & Entertainment Creator” and partners with Uber, Tinder, and Optus—tied for first with the most sponsorships at an astonishing 30 deals each. In second place is fashion influencer Eitan Broude, nominated for “Best Beauty, Fashion & Style Creator”, has 23 deals, including partnerships with Amazon, Calvin Klein, and Crocs. Adrian Widjonarko earns the third spot with 19 sponsorships, partnering with brands like IKEA, Ben & Jerry’s, and Afterpay.

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