As the 2024 Summer Olympics in Paris draw near, a spotlight shines on some of the top US athletes aiming for gold. These athletes not only excel in their respective sports but also wield significant influence through their extensive endorsement deals and massive social media followings. Leading the pack is Stephen Curry with 20 endorsement deals, followed by LeBron James, whose combined social media following surpasses 240M. Simone Biles stands out as the most followed Olympic gymnast with 12M followers. Their impact extends beyond the arena, underscoring the powerful role of athlete endorsements in enhancing brand visibility. Let's delve into the profiles of these exceptional athletes and explore the brands they represent.

• Stephen Curry - Basketball (20 deals, 95M followers) Curry leads the pack with 20 endorsements including deals with Under Armour, United Airlines, and Chase. Ranked #2 across NBA athletes by social media following, this makes him a significant figure in sports marketing. Under Armour is Curry’s most engaged post on social, with over 997K total branded engagements. His influence reaches beyond the court, driving substantial brand visibility.
• Coco Gauff - Tennis (11 deals, 3.2M followers) Gauff, a standout in women’s tennis, has 11 endorsements including deals with New Balance, UPS, and Rolex. With 3.2M followers, her most engaging post on social media is on Instagram with Rolex. Gauff's youthful energy and remarkable talent make her a favorite among brands targeting younger audiences.
• LeBron James - Basketball (10 deals, 240M followers) James, a true basketball legend,  had 10 endorsements including deals with Louis Vuitton, Nike, and LIFEWTR. He boasts the largest social media following from the list with 240M followers, ranking him #1 across the NBA social media. James’s influence in sports and culture is unparalleled, making him a top choice for brands. James has over 11M total branded engagements across his social over the past 12 months. A partnership post with Louis Vuitton is James’ most engaged social media post, with over 1.7M engagements on Instagram.
• Simone Biles - Gymnastics (9 deals, 12M followers) Biles, arguably one of the most recognizable athletes in women’s gymnastics, has 9 endorsements including deals with Visa, Athleta, and Powerade. With 12M followers, she ranks #1 across gymnasts. Her exceptional talent and inspirational journey resonate with fans and brands alike.
• Katie Ledecky - Swimming (8 deals, 1.2M followers) Ledecky, a dominant force in women’s aquatis, holds 8 endorsement including deals with TYR Sport, LaCroix, Ralph Lauren, and Target. With 1.2M total social media followers, Ledecky’s top 8 most engaged social media posts are with TYR Sport on Instagram.
  
  

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