The iHeartRadio Jingle Ball Tour 2023––the season’s biggest holiday music event, presented by Capital One––brings together a star-studded lineup of musical talent to ring in the festive season in grand fashion on an 11-city nationwide tour throughout December. At the Jingle Ball NYC 2023, held at Madison Square Garden on December 8th, fans enjoyed electrifying performances by Olivia Rodrigo, whose sponsors include Apple, Sony, and YSL Beauty; SZA, who partners with Tommy Hilfiger and Skims; Sabrina Carpenter, who has deals with Samsung and Pink; and an array of other artists.

For nine straight years, Jingle Ball and Capital One have partnered to bring holiday music to millions in a dynamic collaboration that sees the brand actively integrated into the event experience through interactive activities, online promotion, and prominent branding throughout the tour venues. The Jingle Capital One Ultimate Fan Sweepstakes also gave cardholders the chance to win a trip for two to the Jingle Ball in cities including New York, Los Angeles, and Miami.

Beyond this high-profile presenting sponsorship, Capital One’s partnership portfolio includes artists like Big Time Rush, Niall Horan, and Slash. 

But Capital One’s biggest marketing coup is its rarefied role as the one and only sponsor of Taylor Swift since 2019. The blockbuster collaboration offers millions of devoted Swifties exclusive opportunities including:

Presale Tickets: Capital One cardholders get first access to tickets for Taylor Swift  concerts, including her current, 151-show, sold-out “Eras Tour”–a major perk for fans eager to see the megastar live

Special Experiences: The brand partners with Swift to offer unique experiences to cardholders, including backstage passes and meet-and-greets.

Exclusive Merchandise: Capital One customers could purchase an exclusive “Midnights” box set with a commemorative album box.