Teoscar Hernández swung for the fences to win the 2024 T-Mobile Home Run Derby on July 15, becoming the first Los Angeles Dodger in history to be crowned the Home Run Derby Champion. Let’s take a closer look at the sponsorship portfolio of T-Mobile, which leads the telecom category overall with more than 290 sponsorships, ahead of Verizon, AT&T, Xfinity, and Cox Communications (in that order).  

The brand’s sponsorships have grown 27% across major pro sports teams since 2022—the largest increase in the category––and include deals with the Kansas City Chiefs, LAFC, the Seattle Mariners, and the Vegas Golden Knights. Outside of major pro sports, the telecom titan also partners with PGA and LPGA athletes like Max Homa, Tony Finau, Wyndham Clark, and Nelly Korda.

T-Mobile's sponsorships have risen 110% globally over the same period, spanning an array of deals with music artists such as Darius Rucker, Lainey Wilson, Diplo, and BLOND:ISH. Outside the US, T-Mobile also sponsors Cannes Lions (France), FC Bayern Basketball, the Croatian Football Federation, and more than 20 other international rights holders.

Earlier this month, T-Mobile unveiled a range of innovative 5G-powered experiences for baseball fans at MLB All-Star Week in Arlington, Texas. Fans enjoyed MLB’s Go-Ahead Entry experience at select stadium gates for the first time at All-Star Week, thanks to facial recognition technology partially powered by T-Mobile’s network. The brand also partnered with MLB and OneCourt to offer visually impaired fans the ability to experience baseball like never before with 5G-connected devices during the game.

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