When Major League Baseball approved jersey patch sponsorships ahead of the 2023 season, it signaled a new era in the league’s commercial strategy. The rollout began slowly. The Padres were the first to announce a deal—partnering with Motorola as early as April 2022. By the end of the 2023 season, 16 teams had unveiled jersey patch sponsors, including MassMutual with the Red Sox, Occidental Petroleum with the Astros, Avnet with the Diamondbacks, and Stifel with the Cardinals. While a few sponsors were on uniforms from Opening Day, most launched midseason—gradually laying the foundation for what would become one of the most valuable commercial assets in baseball.

Fast forward to 2025, and the growth is both steady and strategic. 25 of MLB’s 30 teams now feature a sponsor logo on their jersey sleeve, up from 23 teams in 2024. The jump this year wasn’t driven by a wave of new sponsors, but rather by a slow but deliberate closing of the gap. In fact, only two new brands joined the jersey patch category in 2025: Nintendo, with the Seattle Mariners, and Las Vegas tourism, featured on the Oakland Athletics’ uniforms. With nearly every team now activated, the jersey patch is no longer an experiment—it’s a mature, league-wide platform.

The current sponsor landscape spans a wide range of industries. In addition to financial brands like TD Bank and T. Rowe Price, the list includes regional retailers such as Meijer (Tigers) and Sheetz (Pirates), energy giants like Energy Transfer (Rangers) and Marathon Petroleum (Guardians), and nationally recognized names like Kroger (Reds), ADT (Marlins), and Independence Blue Cross (Phillies). The variety reflects the asset’s flexibility—teams are building partnerships that align with local relevance, national reach, and digital storytelling potential.

Several brands have now been in the space for multiple seasons, reaffirming the value of the investment. MassMutual remains with the Red Sox, Guggenheim Partners continues with the Dodgers, and Starr Insurance is back on the Yankees’ sleeves. Motorola stands out as the only brand sponsoring two clubs, maintaining visibility with both the Cubs and Padres.

Despite the expansion, five teams still remain without a jersey sleeve sponsor: the Chicago White Sox, Minnesota Twins, Tampa Bay Rays, Washington Nationals, and Colorado Rockies. These clubs represent the final frontier for brands looking to enter MLB through one of its most visible, impactful assets—especially those in emerging industries like AI, consumer tech, or streaming.

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