According to SponsorUnited data, there was a 672% increase in the number of Cryptocurrency brands buying sponsorship or media from 2020 to 2021 with Coinbase, Crypto.com & FTX being the three most searched Financial brands.

Have NFT's followed the Cryptocurrency hot streak?

As much buzz as NFT's have been getting as of late, SponsorUnited is not seeing nearly the research and partnership demand as you'd expect vs. other hot categories within the SponsorUnited platform. Last week (1/16-1/22), our search data shows that sports & entertainment executives continue to look for the next big brand in Cryptocurrency as these brands saw 4.9X more search than NFT's.

As for NFT's, Socios.com a platform that looks to bring the fans closer to the team. Socios.com currently has a partnership with 26 NBA teams according to the SponsorUnited platform, while expanding with 40+ new deals in the United States in 2021. Their expansion into the US comes after a year where they had 90% of their deals internationally which is now just over 60%.