The AFC West matchup tonight between two potential Super Bowl contenders–the Los Angeles Chargers at the Kansas City Chiefs–features a slew of players who have taken advantage of the teams’ success by locking in endorsement deals.

KC Chiefs wide receiver JuJu Smith-Schuster has the most deals of any player in this game with 24. An avid online gamer, he partners with HyperX and Nerd Street Games, and has secured other deals thanks to his skyrocketing fame on TikTok, where his followers total more than 3M. JuJu’s branded posts on the platform include SoFi, HyperIce, Yahoo Sports, Snickers, and 7-Eleven.

LA Chargers star running back Austin Ekeler literally leads the charge for his team with more than 20 partnerships, among them SteelSeries, American Airlines, Shock Doctor, and Sleep Number. He’s leveraging his burgeoning social following–which has grown more than 70% since 2021–by posting about each partner brand, with posts and engagement totaling 81 and over 560K, respectively.

Notably, 5 of Ekeler’s sponsors also have deals with players on the Chiefs:

• Sleep Number: Clyde Edwards-Helaire

• Chipotle: George Karlaftis

• Verizon & Bud Light: Juju Smith-Schuster

• StateFarm: Patrick Mahomes

Meanwhile, chances are top-tier quarterback talents Patrick Mahomes and Justin Herbert will be facing off for many years to come, both on the field and in the sponsorship arena.

Mahomes’ 8M+-strong social following dwarfs third-year starting QB Herbert’s 500K–though Herbert’s star continues to rise, as evidenced by his following’s 55% increase this past year. And while Mahomes has more deals, his average engagement rate of 1.1% is a mere fraction of Herbert’s, which stuns at a whopping 9.86%.

Both Mahomes and Herbert have deals with Bose, which saw its highest total engagement on social media with the star quarterbacks this year. Mahomes' top post with the audio giant, on January 27th, totaled over 330K likes/comments on Instagram, while Herbert's January 8th Instagram post engaged more than 100K followers. Bose made noise on social media during the 2021-22 NFL playoffs, posting more than 10 times with participating players.