Partnering with influencers on leading social media platforms has become a strategic way for brands to build equity and reach completely new audiences. As Cara Stucker, SponsorUnited’s senior manager of endorsements, explains, “The thing about influencer marketing is, all brands can do it. Working with influencers allows brands extreme flexibility–whatever the budget, target audience, campaign length or type of media, influencers will make it happen.”

UPDATE: Earlier today, news broke of a new partnership with Khaby Lame. Binance has signed Lame as their newest brand ambassador to grow the Binance ecosystem leveraging the power of Lame's social media. Binance announced the partnership via their Twitter, Instagram and Facebook accounts.

Here’s the list of top influencers (by number of followers) tracked in the SponsorUnited database, and their top three brand deals across all social media channels.

TikTok:

1. Khaby Lame - 144.4MHugo Boss, Amazon Prime Student, Disney

2. Charli D’Amelio - 142.8MStep, Morphe, Takis

3. Bella Poarch - 90.3MCash App, Moncler, HyperX

4. Addison Rae - 88.1MITEM Beauty, American Eagle Outfitters, Vital Proteins

5. Zach King - 68.8MCredit Karma, Amazon, Google (Alphabet)

Instagram:

1. Khaby Lame - 78.4M

2. Larissa Machado (Anitta) - 62.7M

adidas, Samsung, Sol de Janeiro

3. Whindersson Nunes - 58.5MSubway

4. Huda Kattan - 50.6MASOS, Sephora, Harrod’s

5. Lele Pons - 49MAdore Me, PUBG

Twitter:

1. Whindersson Nunes - 25.4M

2. Ruben ‘El Rubius’ Doblas - 19.3MMAmazon Prime Student, Paco Rabanne, Drift Gaming

3. AuronPlay (Raul Alvarez) - 15.9MFanta, LG Electronics, Amazon Prime Video

4. Cameron Dallas - 14.8MboohooMan, Ralph Lauren, Crypto Demonz

5. Felipe Neto - 14.5MN/A

Facebook:

1. Noel Arevalo - 74.7MInno Supps, Fashion Nova

2. Alexandra Mary Hirschi (Supercar Blondie) - 47MVinFast, Driver Ape Racing Club, Xbox

3. Dhar Mann- 28MN/A

4. Kayla Itsines - 28Msweat, iFit, P.E. Nation

5. Luisito Comunica - 23MRey Palomo, Gran Malo, Deigo CDMX

*The nine categories considered when pulling data: beauty/fashion, fitness, food/travel, kids/family, pet, reality tv, tech/science, esports, and other social media influencers.