Let’s breakdown the partnerships of University of Connecticut, University of Arizona, University of South Carolina, and Stanford University.
With 2,351 brands having signage overall, State Farm ®, The Coca-Cola Company and GEICO are the top three ranked by total deals.
277 properties sold signage this year having on average 8.5 brands purchasing this asset. Court side Apron ranked first with 2004 brands leveraging the placement.
The 2020 National Basketball Association (NBA) Draft went virtual last night with many brands taking advantage of the opportunity to leverage the platform and the draft picks.
A few interesting facts compared to the National Football League (NFL) Draft:
– 43% of NBA teams had a virtual draft sponsor compared to 88% of NFL teams.
– Of the top 10 picks in both leagues, the NFL draftees saw an average of 4 brands where the NBA draftees saw an average of 2.