Sponsor Insights

NCAA NIL | Sponsorship Activations

NCAA NIL ReportThe new NIL rules take hold of Collegiate Athletics. We showcase some brands and athletes creating unique social media posts and activations as they launch their partnerships.

Women’s Final Four | Sponsorship Report

UCONN Women’s basketball is winning off the court as well. With 72% more social media followers than the other three schools in the Final Four 𝐂𝐎𝐌𝐁𝐈𝐍𝐄𝐃.

Let’s breakdown the partnerships of University of Connecticut, University of Arizona, University of South Carolina, and Stanford University.

#NCAA #sports

NCAA Basketball Signage | Sponsorship Report

The Sweet 16 starts Saturday. Here is an overview of the NCAA basketball signage throughout the season.

With 2,351 brands having signage overall, State Farm ®, The Coca-Cola Company and GEICO are the top three ranked by total deals.

277 properties sold signage this year having on average 8.5 brands purchasing this asset. Court side Apron ranked first with 2004 brands leveraging the placement.

NBA Draft 2020 | Instant Replay

The 2020 National Basketball Association (NBA) Draft went virtual last night with many brands taking advantage of the opportunity to leverage the platform and the draft picks.

A few interesting facts compared to the National Football League (NFL) Draft:
– 43% of NBA teams had a virtual draft sponsor compared to 88% of NFL teams.
– Of the top 10 picks in both leagues, the NFL draftees saw an average of 4 brands where the NBA draftees saw an average of 2.